New TV for SAFE Credit Union

SAFE Credit Union is back on TV with a fun and inviting spot created by the team at RS&E. Building on SAFE’s brand as a friendly, community-oriented financial partner we used animation to show their versatility and flexibility with home and auto loans.

We love the creative process of bringing animation and type together with VO and music, to create a cheerful, upbeat spot that is very well-branded for SAFE. We have 3 more spots in the works… two more consumer oriented ones that will feature free checking and technology/convenience, and one geared toward the needs of small businesses.

Check it out.


SAFE CU TV 2012 from Runyon Saltzman & Einhorn on Vimeo.

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