News

RS&E in Starting Line-Up for UFL in Sacramento

The United Football League has drafted Runyon Saltzman & Einhorn, Inc. (RS&E) for a pre-season campaign drive ahead of its first season in Sacramento. The work will include advertising, public relations, community outreach and developing a team presence through social media.

The team, which played two home games in San Francisco and one in San Jose as the California Redwoods during the 2009 UFL Premiere season, will relocate to Sacramento for all five 2010 UFL home games. RS&E was approached by the team last month.

Led by Head Coach and General Manager Dennis Green, the team will play at Hornet Stadium at Sacramento State University when the new season kicks off in September.

RS&E's place on the UFL roster puts the Sacramento native in charge of putting ticket sales through the uprights. Hired after a competitive process, the agency brings the UFL account extensive experience with the Sacramento River Cats and the Golden State Warriors. The campaign kicked off March 3 with a successful press conference at The Citizen Hotel featuring Sacramento Mayor Kevin Johnson and major players behind the team.

The UFL is now inviting football fans to suggest their favorite name for the Sacramento team and announced a "Your Town, Your Team, Your Name - You Make The Call" promotion running in association with Northern California's Sports Station KHTK 1140 AM. Fans can visit the official league Web site www.UFL-Football.com to take part in the naming contest.

About The UFL: The UFL was developed to fulfill the needs of football fans in major markets currently under-served by professional football by providing a high quality traditional football league comprised of world class professional football players. For more information on the UFL and how to purchase tickets for the 2010 UFL season, please visit www.UFL-Football.com

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Keep Your Wits Campaign Fights Misinformation About Rape

An integrated RS&E advertising, online and social media campaign is successfully generating higher awareness of a frightening increase in sexual assaults by educating women - and men - about who most rapists really are, and how most rapes actually happen.

Developed for WEAVE (Women Escaping a Violent Environment) in late 2009, the Keep Your Wits campaign includes four television advertisements, a Web site (www.keepyourwits.org) and social media outreach through Facebook and YouTube.

The essential goal was to inform women that 75 percent of sexual assault victims know their rapist through a casual meeting at a party, bar or through a friend. Alcohol or drugs are almost always involved, and women are actually in more danger of being sexually assaulted by someone they recognize or know.

At the same time, the campaign educated men that if they are using alcohol or drugs to render women defenseless against unwanted sexual activity, they are in fact committing a rape. WEAVE engaged RS&E after a nearly 20 percent increase in sexual assault reports within a year.

The television advertisements took a dramatic departure from more traditional public service announcements, directly attacking common misperceptions about rape among both genders. One featured a criminal line up of three threatening looking men, then switches to show a neighbor, teacher and co-worker as actual rape suspects instead.

The numbers show that the campaign is getting people's attention, and hopefully making a difference. Since its launch, the Keep Your Wits campaign has:

• Made www.keepyourwits.org the second highest referring site back to WEAVE's main Web site, attracting 235 visitors, 70 percent of whom are new to WEAVE's main site;
• Generated 34 direct referrals through the campaign's presence on FaceBook along with 72 new Facebook fans for WEAVE and 96 new members of the organization's Cause page;
• Attracted 651 channel views on YouTube, with 1,135 video views; and
• Through an e-mail blast that announced the campaign, resulted in a $5,000 anonymous donation to WEAVE.

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Agency Forms Online Marketing/Social Media Division

Runyon Saltzman & Einhorn, Inc. (RS&E), a Sacramento-based integrated communications firm, has announced the formation of an Online Marketing/Social Media Division and four related staff assignments.

Angela D'Arcy, who joined the agency in August 2008, has been promoted to the position of account manager with a social media emphasis. In the past, she worked for WEAVE, Inc. and as an RS&E assistant account executive, she participated in many of the agency's higher profile public relations accounts, including The Citizen Hotel and the California Public Utilities Commission.

D'Arcy has also overseen social media outreach efforts for a variety of public relations campaigns. In her new role, she will apply her expertise in social media toward further enhancing the agency's public outreach capabilities.

She received a bachelor's degree in politics at the University of California, Santa Cruz. Her previous experience also includes internships with the Secretary of State of California and the National League of Women Voters in Washington, D.C.

Kristen Kat Haro, has joined the RS&E staff as an account manager with an interactive media emphasis. Her previous employer was BKWLD, where she worked on projects that included development of online banner advertisements and Web sites for clients such as Radio Shack, Capitol Public Radio and the Lake Tahoe Visitors Authority

Haro, who also brings public relations experience to the position through her past work for Perry Communications, is a graduate of Loyola University in New Orleans with a bachelor’s degree in social science and a concentration in public relations.

Other staff assigned to the new RS&E division are:

• Bryce McAnally, an account supervisor, who manages projects for the agency's Network for a Healthy California account that focuses on the importance of eating fruits and vegetables and engaging in physical activity. McAnally also guides/leads interactive work for a variety of clients. He has been with the agency for three years.
• Greg Ries, an interactive art director, who designs and produces multifaceted Web sites and other online tools for various agency clients. He has been with the agency for a year.

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Broder Murray New Associate Creative Director at RS&E

Runyon Saltzman & Einhorn, Inc. (RS&E) has hired Geralyn Broder Murray as its new associate creative director, replacing John Salkin, who recently retired.

Broder Murray brings more than 15 years of creative, strategic work for clients that include Lucky Supermarkets, Princess Cruises, Amtrak California, CalTrans, the California Department of Boating and Waterways, SaveMart Supermarkets, Baja Fresh, Sutter Health and Mervyn's, among others. Her past agency work includes copywriting and campaign concepting for Glass McClure, Sacramento, and Suissa Miller and Big Imagination, Southern California. She has also authored a parenting book, The Light at the End of the Diaper Pail.

Broder Murray is a graduate of California State University, Northridge, where she earned a bachelor's degree in journalism.

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RS&E Names Rivera Social Marketing Director

Norma Rivera has been promoted to the position of social marketing director at Runyon Saltzman & Einhorn, Inc. (RS&E), advancing from her previous position as advertising managing supervisor.

Rivera has worked at RS&E since 2000. Since then, she has worked on many of the agency's larger social marketing accounts concerning health insurance for children, early prenatal care and paid family leave. Currently, she leads RS&E’s statewide Network for a Healthy California campaign for the California Public Health Department.

In her new capacity, she will be responsible for seeking out additional social marketing business opportunities for RS&E in both the public and nonprofit sectors. She will also oversee the enhancement of RS&E's ability to pursue community public interest subjects and the need for behavior change, primarily in the area of health.

Rivera has more than 25 years of experience in marketing. She previously worked for Ketchum Communications in Sacramento and Dana Foran Marketing Communications in Sacramento.

Rivera serves as a member of the board of Sacramento's WEAVE, Inc.

She received her bachelor's degree in English from the University of California at Berkeley and did post graduate work in marketing and advertising.

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© 2009 Runyon Saltzman & Einhorn