News
Agency Forms Online Marketing/Social Media Division
Angela D'Arcy
Kat Haro
Runyon Saltzman & Einhorn, Inc. (RS&E), a Sacramento-based integrated communications firm, has announced the formation of an Online Marketing/Social Media Division and four related staff assignments.
Angela D'Arcy, who joined the agency in August 2008, has been promoted to the position of account manager with a social media emphasis. In the past, she worked for WEAVE, Inc. and as an RS&E assistant account executive, she participated in many of the agency's higher profile public relations accounts, including The Citizen Hotel and the California Public Utilities Commission.
D'Arcy has also overseen social media outreach efforts for a variety of public relations campaigns. In her new role, she will apply her expertise in social media toward further enhancing the agency's public outreach capabilities.
She received a bachelor's degree in politics at the University of California, Santa Cruz. Her previous experience also includes internships with the Secretary of State of California and the National League of Women Voters in Washington, D.C.
Kristen Kat Haro, has joined the RS&E staff as an account manager with an interactive media emphasis. Her previous employer was BKWLD, where she worked on projects that included development of online banner advertisements and Web sites for clients such as Radio Shack, Capitol Public Radio and the Lake Tahoe Visitors Authority
Haro, who also brings public relations experience to the position through her past work for Perry Communications, is a graduate of Loyola University in New Orleans with a bachelor’s degree in social science and a concentration in public relations.
Other staff assigned to the new RS&E division are:
- Bryce McAnally, an account supervisor, who manages projects for the agency's Network for a Healthy California account that focuses on the importance of eating fruits and vegetables and engaging in physical activity. McAnally also guides/leads interactive work for a variety of clients. He has been with the agency for three years.
- Greg Ries, an interactive art director, who designs and produces multifaceted Web sites and other online tools for various agency clients. He has been with the agency for a year.
Broder Murray New Associate Creative Director at RS&E
Geri Broder Murray
Runyon Saltzman & Einhorn, Inc. (RS&E) has hired Geralyn Broder Murray as its new associate creative director, replacing John Salkin, who recently retired.
Broder Murray brings more than 15 years of creative, strategic work for clients that include Lucky Supermarkets, Princess Cruises, Amtrak California, CalTrans, the California Department of Boating and Waterways, SaveMart Supermarkets, Baja Fresh, Sutter Health and Mervyn's, among others. Her past agency work includes copywriting and campaign concepting for Glass McClure, Sacramento, and Suissa Miller and Big Imagination, Southern California. She has also authored a parenting book, The Light at the End of the Diaper Pail.
Broder Murray is a graduate of California State University, Northridge, where she earned a bachelor's degree in journalism.
RS&E Names Rivera Social Marketing Director
Norma Rivera
Norma Rivera has been promoted to the position of social marketing director at Runyon Saltzman & Einhorn, Inc. (RS&E), advancing from her previous position as advertising managing supervisor.
Rivera has worked at RS&E since 2000. Since then, she has worked on many of the agency's larger social marketing accounts concerning health insurance for children, early prenatal care and paid family leave. Currently, she leads RS&E’s statewide Network for a Healthy California campaign for the California Public Health Department.
In her new capacity, she will be responsible for seeking out additional social marketing business opportunities for RS&E in both the public and nonprofit sectors. She will also oversee the enhancement of RS&E's ability to pursue community public interest subjects and the need for behavior change, primarily in the area of health.
Rivera has more than 25 years of experience in marketing. She previously worked for Ketchum Communications in Sacramento and Dana Foran Marketing Communications in Sacramento.
Rivera serves as a member of the board of Sacramento's WEAVE, Inc.
She received her bachelor's degree in English from the University of California at Berkeley and did post graduate work in marketing and advertising.
Fun With Safety at RS&E
It's said that anything worth doing is worth doing well, but at RS&E, anything worth doing well is worth having fun doing. A lot of fun - even when complying with dry government regulations on workplace safety education.
Typically handled through occasional handouts on safety tips, these regulations require businesses to keep employees aware of how to stay safe. RS&E decided it was time to apply the agency's signature spirit for zaniness and come up with something totally different.
It's a safe bet that no other organization has come up with anything similar to RS&E Safety Week.
Office Manager Cathy Grewing and other RS&E Safety Committee members were given free rein to design and implement an entire Safety Week, featuring safety quizzes, thematic prizes, individual ergonomic consultations and a Safety Week Potluck Lunch Friday June 12. Topping it all off was not one, not two, but three safety-related contests.
When was the last time you saw a Safety Relay Race?
RS&E staffers also challenged their aiming ability by tossing ice packs (unfrozen) into construction helmets kept for fire drills. Then a Safety Scavenger Hunt sent teams searching through every corner of RS&E's offices looking for flashlights, band aids, reflective armbands and other assorted safety-oriented items. The contest included teams having to put a member's arm in a sling with whatever they could find.
Ironically, RS&E's resident online design expert, Greg Ries, suffered the first serious accident in recent agency memory on Thursday night of Safety Week. Ries was bicycling home from work when he was struck by a mini van. Thankfully, his injuries were limited to a broken wrist and clavicle, and sprained ankle. In true Web guy fashion, Ries posted on Facebook while waiting in a hospital emergency room, reminding everyone of one very important safety tip.
It simply read: "Thank God for helmets."
Niello Hires RS&E for Advertising Work
SACRAMENTO, April 16, 2009 - The Niello Company has put Runyon Saltzman & Einhorn, Inc. behind the wheel of the high-end car dealership's advertising, it was announced today by Rick Niello, company president.
RS&E was the finalist in Niello's regional search for an advertising firm between December and April. Work will focus on creation of advertising and also include media planning and buying, and public relations for Niello's Sacramento area dealerships. RS&E will be tasked with helping boost automobile sales, but also building the Niello brand throughout the region, working directly with Niello Marketing Manager Summer Wright.
“RS&E did a thorough job of displaying its capabilities in all areas, but what's more, we were deeply impressed by the passion exhibited through the agency's creative work. It reflected a shared commitment to excellence. We're excited about exploring new directions with the RS&E team moving forward,” Niello said.
Founded in Sacramento in 1921, Niello today is the largest automotive group in the region, with 13 locations in Sacramento, Concord, Rocklin and Elk Grove. Niello sells more than 6,000 vehicles a year and services more than 100,000. Its list of represented auto manufacturers span Acura, Audi, BMW, Jaguar, Land Rover, Maserati, MINI, Porsche, smart and Volkswagen, first introduced to Sacramento by Niello.
“We're thrilled to partner with Niello. This is exciting, high-profile work that will showcase our ability to apply creativity in achieving solid results for our clients. Niello represents the best within the auto dealership community in California and we're honored by this opportunity,” said RS&E Senior Vice President Jane Einhorn, who will oversee the account.
RS&E is a full-service, integrated communications firm with practice areas in advertising, public relations, public affairs, branding and social marketing.