While the work often gets all of the attention, we at RS&E know that the true value of our agency is in the people that make it run. Through our regular series of interviews, we hope to introduce you to the women and men behind the billboards and press releases.
This week: Laura Berruezo
Hank Fisher Properties has a very unique and distinct message to their audience: They treat their residents like they are a part of the family. RS&E collaborated with the marketing team at Hank Fisher Senior Communities to create a television spot that reflects these important values. The integrated campaign has also launched in radio, print, digital and direct mail.
Tell someone at a party that you work in social marketing and more often than not the response is an enthusiastic “Oh, so like Facebook and Twitter promotions?” An awkward pause usually follows as you try to find the right words to gently explain to this new found friend that social marketing is actually a distinct field in itself (and one that we at RS&E hold close to heart).
We’re bringing a bite of the Big Apple to the Big Tomato as media and marketing pro Rosemary O’Brien joins the firm as media relations strategist.
