Who We Are
Estelle Saltzman - President
Ranked a Life Master in the world of Tournament Bridge, Estelle Saltzman has played her cards well over the course of her illustrious career. Her most strategic move evolved a successful seven-year career as a writer, reporter and editor into a 30-year career as one of Sacramento's most respected and well-known communications professionals.
Estelle went to work for Jean Runyon in 1972 and formed The Runyon Agency, Inc. with her in 1976, becoming a full partner in 1982. It was clear from the beginning that she would have to take over the business side of the firm, and she accepted administrative responsibilities with a dogged determination.
Over the years, Estelle has helped RS&E grow into one of the largest and most successful communications firms in Sacramento and, along the way, became a worthy recipient of the Sacramento Public Relations Association "Lifetime Achievement" award.
Jane Einhorn - Senior Vice President
Jane Einhorn joined RS&E in 1982 and became an owner of the firm in 1984. With a broad range of experience that spans all aspects of the communications field, Jane manages her accounts with a hands-on approach and level of dedication that make her a true partner in every sense of the word.
As the supervisor of several large accounts, Jane has developed marketing strategies that embrace multi-faceted approaches to social and conventional communications through advertising, public relations and community-based outreach.
Whether she's spearheading a new branding campaign or developing strategies for a new social marketing campaign, Jane approaches her work with successful, measurable results in mind, and more often than not, achieves them.
Scott Rose - Vice President
Scott joined the agency in 1991 and was offered an ownership position in RS&E in 1999. His considerable project management skills are put to the test almost daily on sensitive political projects where he has a unique understanding of government and the media. His ability to remain calm in the face of serious public relations and crisis management work has served clients well, especially in times of crisis.
Scott was instrumental in guiding and counseling the Sacramento International Airport in the wake of the tragic events of September 11, for example, serving as the airport's spokesperson and helping staff respond to the deluge of media inquiries.
He has particular expertise in managing public outreach teams and has developed and implemented many statewide communications strategies. Previously, Scott served three years as the district chief of staff to 25th District Assemblyman Rusty Areias, and was responsible for all marketing and public relations, media relations and the coordination of three district offices and special events planning.
Chris Holben - Vice President
Chris Holben has been a natural born communicator pretty much his whole life. So, it was only natural that in 1991, at the age of 31 he'd run for office in his home state of Michigan. And if not for a few hanging chads, he just might have won. Today, as the agency's client services director, Chris manages the public relations team and is responsible for business development, strategic counsel on behalf of existing clients and long-range planning for the firm.
Prior to joining RS&E, Chris was the Senior Vice President for Public Affairs at Hill and Knowlton, Inc. (H&K). He managed H&K's Sacramento office and directed the statewide California Public Affairs practice.
Previous to his tenure with H&K, Chris was the Undersecretary for the California Trade and Commerce Agency where he directed a 300-person, $86 million business organization; developed image campaigns for the state and advised former Governor Pete Wilson's on business development, marketing and tourism issues. Chris also served as Governor Wilson's deputy director in Washington, D.C., where he lobbied Congress and the White House on issues of importance to the State of California, and worked as a legislative assistant for U.S. Senator Pete Wilson.
Paul McClure - Vice President
Joining RS&E as an owner in April 2010, Paul McClure brings the agency's clients a wealth of top-level advertising experience earned at some of the largest national firms on the West Coast. He's also one of those rare advertising professionals who has experience in media, account service, agency ownership and client-side positions.
Most recently, Paul was vice president and co-owner of Glass McClure Advertising in Sacramento. While at Glass McClure, Paul managed the advertising accounts of SaveMart Supermarkets, Sutter Health-Sacramento Sierra Region, Molina Healthcare, the U.S. Olympic Track & Field Trials and the California Department of Consumer Affairs, Bureau of Automotive Repair.
Paul's career started popping right after graduating from UC Davis.
He landed a job at Ketchum Communications and then went to work for Hal Riney & Partners. During this time, he had a hand in two of the most memorable advertising campaigns in industry history - Orville Redenbachers Microwave Popping Corn and Bartles & Jaymes Wine Coolers.
After moving to Los Angeles, Paul worked for both J. Walter Thompson and Kresser/Craig advertising. In between, he spent three years on the client side at Bally's Total Fitness where that business saw sales grow more than 20 percent each year.
Paul enjoys staying active in the community and local advertising world, having served as a past president of the Sacramento Advertising Club. He is a past recipient of the Sacramento Ad Club's Advertising Executive of the Year Award.
Currently, he is vice chair for WIND Youth Services and a charter board member of the Positive Coaching Alliance. He has also given his time as a board member with the Sacramento Traditional Jazz Foundation and the Sacramento Regional Arts Initiative Task Force, and as chair of the marketing committee of the Sacramento-area United Way.
Peter Norris - Executive Creative Director
Peter started his career in San Francisco with Davis, Johnson, Mogal&Columbato. After a couple of years, Peter hopped a train and headed to Chicago where he spent a good deal of his career at national shops such as NW Ayer and DDB Worldwide. He has also worked as creative director at HMH advertising in Portland, Oregon and Targetbase Marketing in Dallas. Most recently, Peter was executive creative director at The Northway Group and Flowers and Partners, also in Dallas. His clients have included Anheuser-Busch Corporation, The Discover Card, Procter&Gamble, The Portland Trailblazers, Audi of America, John Deere, Carrier Corporation and The National Dairy Board, to name a few.
After 20 years of work, including a stint trying stand up comedy, Peter was bound to end up with a few industry awards, including a Clio, One Show, Telly, Art Directors Club Of New York, International Film And TV Festival Of New York, Silver Effie and a few Addys.
At RS&E, Peter oversees a staff of writers, art directors, designers and all of the agency's advertising development and production. As for the brief career in stand-up comedy, Peter bombed while on the Las Vegas circuit. But all he needed was a different kind of stage. He found it. Today he delivers results by following one simple rule: You can't move product until you move people.
Shellie McMenamy - Media Director
Shellie is responsible for the big picture media research and planning. It's a big job that generates big results. Armed with a love of numbers and a reputation as a tough, but fair negotiator, Shellie oversees the planning and placement of millions of dollars of media for the agency's varied clients.
Prior to joining RS&E, she was the senior partner/group media director for J. Walter Thompson in San Francisco where she co-managed a department of 40 people. Her work has included supervision of planning and buying for corporate, retail, technology, health services, tourism and social marketing accounts in every medium imaginable.
With a BA in English and Spanish, she has put her education to good use planning and buying media for Spanish-language advertising both nationally and internationally.
A die-hard Giants fan since the 1960s, Shellie can tell you anything you'd ever want to know about any player on the team. She can also tell you anything you'd ever want to know about the people you're trying to reach and exactly how to reach them.
Lex Matteini
Lex started in advertising at J. Walter Thompson, entering the 1982 Professional Development Training Program in New York (conspicuously without an MBA). He was assigned to the Burger King account to learn these lessons first-hand: every market leader has an Achilles heal; unconventional strategies tend to produce better results; and that people who are motivated by objectives, meet them.
From JWT New York, Lex went to Chicago and San Francisco to work on Oscar Mayer, Kraft, and Sprint, first as an Account Executive and eventually as Strategic Project Director (a position JWT created with him in mind). On these assignments, he was recognized as a prolific strategist, producing unexpected but always rigorously substantiated ideas. On JWT's Senior Leadership Team, Lex cultivated new approaches to creative, production and media that elevated JWT's recognition in award competitions and trade publications. Other account experience at JWT includes American Hawaii Cruises, the California Lottery, and Stuart Anderson's Restaurants.
With upper management training at JWT's James Webb Young Seminar and Northwestern University, Lex shifted his focus from Account Management to Account Planning. In 1994, he left JWT to institute Planning at an emerging creative shop, and in 1997 returned to San Francisco's larger agencies to join Ketchum and TBWA/Chiat/Day, where his launch strategy for Pacific Bell Digital PCS helped achieve the first month's sales goal in 3 days. In 2002-03, Lex complemented his work experience with a part-time teaching position, instructing a course on Account Planning at the Miami Ad School's San Francisco campus.
In 2004, Lex left San Francisco to raise his son in a Mayberry setting. He found Nevada City, moved, and answered incessant questions about "what will you do there?" by turning his attention to social marketing - and finding RS&E. He knocked on the door when RS&E was bidding for the California Nutrition Network account, and played a central role in developing the Network's Champions for Change strategy to prevent childhood obesity. Working closely with creative and account staff on a variety of accounts, Lex inspires a passionate and informed embrace of research, positioning, brand personality, social marketing theory, relationship marketing, and new media.
Lex was born in Milan, is part French and part Italian, speaks four languages, and was raised in Manhattan. Regardless, he would prefer a beer to wine, a tent to a castle, and a night in the desert to a day at the Riviera. He is an avid, year-round outdoorsman immersed in the history, resource management, honky-tonks and austere beauty of the Eastern Sierra.
Norma Rivera
Norma Rivera, who joined the RS&E staff in 2000, launched her advertising career at Ketchum Communications in San Francisco in 1982. She was drawn to advertising because of her love of marketing, creativity and collaboration.
Over the years, she has handled many diverse accounts, including Cost Plus Imports, Dakin Toys, DHL Worldwide Express, Safeway Stores, Cellular One and Stuart Anderson/Black Angus Restaurants. Her experience managing a United Way media campaign for the Bay Area provided a lasting impression that would soon point her in the direction of RS&E and social marketing.
Immediately after arriving at RS&E, Norma worked on several large social marketing efforts, including the California Department of Health Services' Healthy Families and BabyCal campaigns and the state's Employment Development Department Paid Family Leave campaign. By May 2004, when the agency needed a leader for its California Department of Public Health Network for a Healthy California team, she was a natural choice. Her wealth of experience on state social marketing campaigns has given her valuable insight about health-based initiatives and marketing to low income-audiences.
Norma's passion for the Network account is personal. As a second generation Latina, she has seen the impact obesity has had on many members of her immediate and extended family. Those close to her can attest to the fact that her mantra is "eat healthy and get physical activity everyday."
In November of 2008, Norma joined the Board of Directors of WEAVE (Women Escaping a Violent Environment), currently spearheads the organization's fund development committee, serves as a member of its board development committee and is the board's vice president.