Associate Degree for Transfer - Spanish

Many students in California aspire to attend one of the many California State Universities. Yet with impacted enrollment in popular majors, high tuition costs and intense competition for admission slots, gaining admission to a CSU seemed out of reach for many deserving students.To help solve this problem, the California Community Colleges created the Associate Degree for Transfer Program. This innovative program allows students to follow a smart and financially sound community college path, with guidelines on classes, specific major requirements and milestones that result in a reserved admission spot at a CSU. Our strategy to target Latino students and their influencers was to create ads to were relevant to this target audience by showing Latino students in the college environment, highlighting the path to the promise and hope of earning a college degree at a CSU.

421,687 Spanish-speaking individuals reached with over 1,488,707 impressions

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