Boy Scouts, doctors, the president. All kinds of people take oaths. Now, with the California State Parks Division of Boating and Waterways life jacket safety campaign, My H2Oath, Californians can join in the fun as they raise their right hand and swear to always save water and embrace safe boating practices.
This engaging and memorable campaign works to increase the wear rate of life jackets among boaters, anglers and water-lovers everywhere. It also seeks to remind everyone to boat safely and save water during the state’s historic drought. After all, the more water we save, the better the boating.
Statewide advertising includes digital, social media, print, web video, radio and community outreach. Additionally, street teams hit numerous events during boating season, distributing thousands of life jackets.
Saving lives and saving water. At RSE, it’s all in a day’s work.