Champions for Change

The Be Better campaign encourages people to make small changes that can have a lasting impact on their overall health. For this multimedia campaign we worked closely with our State of California clients at NEOPB to create television commercials, outdoor boards, banner advertising, radio spots and a culturally relevant outreach component. Our creative department drew upon the talents and authenticity of real people who can be seen in our multicultural and Spanish-language television ads. These stories showcase families taking small steps to instill healthy habits into their lives, whether it be walking every day or simply drinking more water. With a cast of more than 60 non-actors, we relied upon the experience of director Ramaa Mosley and Splendid & Co. to bring our vision to life. We hope this campaign inspires you to just “be better!”

TV MULTICULTURAL

Small changes you make today can make a big difference in how you and your family feel and live.

OUTDOOR
TV MULTICULTURAL SPANISH

Small tips make healthy choices feel more achievable.

TV MULTICULTURAL
TRANSIT SHELTERS
TV MULTICULTURAL SPANISH