IN 2015, 35% of Angelenos did not have access to broadband internet and those who did paid up to three times as much for half the speed of other cities. The City of Los Angeles tapped RSE to foster the development and deployment of affordable, high-speed broadband access creating an inspirational brand aimed at small business owners and families and support it with a strong communications plan.
RSE developed the name and brand for CityLinkLA that communicated connectivity, community and a promising future. RSE also engaged some of the biggest thinkers in the field, incorporating this insight in the development of a website, infographics, social media campaigns and ultimately, a media outreach strategy.
RSE orchestrated the launch with a press conference at City Hall that was followed up with a tele-press conference for national media and bloggers that established CityLinkLA as a thoughtful, viable and necessary initiative. In fact, both AT&T and Google announced plans to establish 1GB networks in the City of Los Angeles with other proposals expected.