In a crowded automobile market, The Niello Company needed a way to distinguish itself from competitors and establish the values that set it apart. To accomplish this, we pored over research, compared competitive prices, mystery shopped and investigated customer insights, which led to the birth of the Think Niello campaign.
The Think Niello campaign set the stage for what customers can expect from The Niello Company. Simple messages paired with sleek visuals highlight Niello’s dedication to quality, both in the brands it sells and the level of service it provides. With 11 brands and 14 dealerships, we sought to establish Niello as a buyer’s first choice for luxury vehicles and a superior car-buying experience, while demonstrating the variety of vehicles suited for every stage of life—from first cars to family cars to fun cars.
We developed Think Niello as a unifying way to promote the corporate Niello brand while also highlighting individual dealerships and vehicles. We may be biased, but we think Niello is the best place to go when thinking of a new car, and with record sales over the last few years, it’s clear we aren’t the only ones who Think Niello.