United Football League

The arrival of a new local professional sports team is quite exciting, and RS&E was thrilled to be a part of that excitement as we introduced the UFL’s Sacramento Mountain Lions to their new hometown.

For months, we lived and breathed Mountain Lions, executing massive social media, public relations and advertising campaigns, organizing grassroots events, and whipping up a frenzy of public excitement. The result? A sold-out home opener in a 20,000-seat stadium and a flood of positive feedback from fans.