Our Work - PR/PA

Crisis Management |

Events |

Media Relations |

Gov't Affairs

Crisis Management

  • C.C. Meyers Bridge Crisis
    • The Challenge

      Prevent incorrect information from being publicized in response to the fatal bridge construction accident over the Napa River.

    • The Solution
      • Issued an initial statement conveying the accident occurred and that C.C. Myers was doing its best to ensure safety in the workforce
      • Confirmed the death of worker Richard Christopher Stevens
      • Briefed media on the status of injured workers and successfully refuted false claims about C.C. Myers' workplace safety history
      • Created key messages for other C.C. Myers projects and worksites
      • Coordinated grief counselors to meet with the company's workers who had witnessed the accident
    • The Results

      There were no inaccuracies printed about C.C. Myers

Events

  • CALCASA My Strength Campaign Launch Event
    • The Challenge

      Introduce the My Strength campaign to the target audience of 14-18 year old males and to the secondary audience of influencers, gatekeepers, parents and rape prevention activists.

    • The Solution
      • Held launch event at Sacramento High Schools' Underground Books to unveil the campaign elements and recognize participating partners
      • Secured The Strength team and actor, Dorian Gregory, as spokespeople for launch event
    • The Results
      • Every local television station covered the event along with a large spread in the Sacramento Bee
      • The campaign generated more than 150 print, broadcast and online stories garnering more than 13 million impressions

Media Relations

  • Imperial Irrigation District - The Green Path Project
    • The Challenge

      Position the California Public Employees' Retirement System (CalPERS) as a leading advocate for corporate governance reform and health care cost containment on the national level

    • The Solution
      • Researched corporate governance and health care cost containment initiatives undertaken by CalPERS
      • Conducted opposition research to understand the point-of-view of CalPERS critics
      • Crafted key messages to be conveyed by Chairman Sean Harrigan at editorial board meetings and reporter desk-side briefings
      • Executed editorial board tour of major print publications in California and on the East Coast
      • Secured editorial board meetings with the San Francisco Chronicle, USA Today, the Washington Post, the New York Times, the Wall Street Journal and Business Week
    • The Results

      In-depth stories in USA Today, the Wall Street Journal and the San Francisco Chronicle

Government Affairs

  • California Apartment Association
    • The Challenge
      • Promote legislation to allow landlords access to Megan's Law Web site for screening tenants
      • Defeat legislation counter to CAA position
    • The Solution
      • Distribute press releases, organize media events, draft op-eds and assist in media relations
      • Pitch drive-time radio talk show hosts and national hosts such as Bill O'Reilly and Oprah Winfrey
      • Wrote and placed open letter to California legislators in The Sacramento Bee which helped drive TV coverage of the CAA's legislative agenda
      • Helped generate extensive coverage, which included a Wall Street Journal column
    • The Results
      • Extensive statewide and national print coverage
      • Drive-time radio interviews in major metropolitan markets
      • Governor's veto of legislation opposed by CAA