While the work often gets all of the attention, we at RSE know that the true value of our agency is in the people that make it run. Through our regular series of interviews, we hope to introduce you to the women and men behind the billboards and press releases. This week: Scott Rose.
Name: Scott Rose
Title: Principal, Director of Public Affairs
What you wish your title was: Emperor of the Universe. Of course, there’s a cool uniform that goes along with the title.
What WE think your title should be:
- Harriet: Director of Chaos and Loud Voices
- Kathleen: HMFIC
- Kat: Phil’s Assistant
- Dean: Scott “Don’t call me Charlie” Rose
Background: The short version or the long? Born and raised here in Sacramento and couldn’t wait to leave…went to school at Cal and then signed on to work for a state legislator in his district which included San Jose, Monterey area and a part of the Central Valley. A friend suggested I meet Jean Runyon. I was young and dumb and I thought, “whatever”…she cancelled on me three times. When we did finally meet, she asked if I was married, had a girlfriend, how old I was, etc. I figured either I’d land a job or sue her…
Years at RS&E: 21 – I guess I can legally drink here now.
Accounts you work on: CalMHSA, Lyon Real Estate, Niello Company, Sacramento County Regional Sanitation District, Niagara Green City, Mulvaney’s B&L, and a couple others that are top secret (…signed a non-disclosure agreement).
What was your first account/assignment at RSE: Pat Riddle, an attorney for what was then Sierra Quality Canners. Basically, Jean and Estelle had this really complicated project end up in their laps and couldn’t figure it out so they threw me into the fray.
Most memorable logo/ad/pr campaign: Smog Check would certainly stack up there pretty high. Our project was the subject of what was then billed as the largest protest rally at the State Capitol. I remember seeing flyers passed around with a picture of our client with the red circle and line through his face.
We had planned a press conference to follow the rally to try and set the record straight. I was in the crowd of protestors at the Capitol to see what was going on and someone was handing out papers so I went to see what it was…damned near threw up when I looked down and it was our media advisory and word was going out for everyone at the protest to show up at our location which was the Senator Hotel across the street. Estelle and I high-tailed it over to the Senator Hotel and were met by a growing, and angry, crowd. The hotel manager told us we couldn’t host our presser there for public safety reasons. Highway Patrol officers escorted us back to the Capitol building where we were able to successfully relocate our event.
What is on your mouse pad? A drawing of flowers in a pot my daughter Anna made.
Craziest/coolest thing you’ve ever done for a client: Well, of course, there’s the Mad Cow thing. That didn’t turn out so well. Got to fly first-class to Hawaii for a meeting…when I got there I forgot there was a time difference so showed up to the meeting late. I also wore one of Jean’s dresses (red with white polka dots) for a company video. And, there are still a couple stories from the Greg Hayes/Scott Rose era that will remain untold until my retirement dinner.
If money and time weren’t an issue, what passion would you pursue? Travel. Maybe train for a marathon like Boston or New York.
Where do you call home? That’s a dumb question…home
What is the farthest you’ve been from home? Mentally or physically? I am thinking must be Sweden. Although we’ve done work in some pretty remote corners of our state that sure felt like I was as far from home as possible.
What is your favorite aspect of “agency life”? Change. The pace. And certainly the people.
I heart ________________ Having fun.
What is the best Halloween costume you’ve ever worn? A duck…four of us all dressed up as ducks and walked in a line everywhere we went…we won several “best costume” awards at various parties.
Where do you get your news? I read the paper! (Do you?) Also Rough & Tumble, Drudge, Salon, CNN, NPR, News Hour (PBS), ESPN, some television.
You have a 10 minute speech to give at a high school. What is it about? You’ll find happiness once you stop trying to conform to what others want you to be and just be yourself.
What is your proudest moment? Right now, I am very proud of the work the company has produced to reduce the stigma around mental illness. Some very non-traditional projects, e.g., school performances, documentary, that are proving tremendously successful.
I also remember one of the RFP all-nighters – I think two massive responses were due the following morning and there was quite an assemblage of folks here all night to make it happen. Again, proud of the people I work with more than any individual accomplishment.
Never have I ever _______________ (or have you?) Been involved in a high-speed chase with about a dozen police cars and credited with the successful outcome which was the apprehension a major drug kingpin.