Name: Paul McClure
Title: Principal, Director of Advertising
What you wish your title was: Tour de France Champion
Background: I’m a Bay Area native and first hand witness to the rise of Silicon Valley. I graduated from UCD and am a proud alum of KDVS-FM where I first learned about ad agencies. I’ve worked in advertising since college graduation in SF, LA and Sacramento, holding numerous positions.
Years at RSE: Recently passed the 4-year mark
Accounts you work on: I work on many accounts and new business efforts.
What was your first account/assignment at RSE: Early on, I led our pitch for the UCD Health System. We did well but didn’t win. This was a terrific way to get to know the people and capabilities of the agency.
Most memorable logo/ad/pr campaign: In one magical year I was a bit player on two of the best ad campaigns of all time: Bartles & Jaymes Wine Coolers and Perrier. I had a front row seat to witness how great work is created and sold to clients. I’m happy I can still remember the lessons learned back then.
First thing you notice about people: From the front: their smile and eyes. From the back: the cut of their hair?
What is on your mouse pad? A 2013 Calendar. I’ve been a day off since the New Year.
Craziest/coolest thing you’ve ever done for a client: Taking a client to the NCAA Final Four Tourney with an open credit card and access to the best parties.
If money and time weren’t an issue, what passion would you pursue? I’ve learned it takes so little to improve a person’s life or situation. I’d start a foundation to support people and organizations creating innovative programs to help put disadvantaged and at-risk youth on a path to a better life through education, athletics, mentoring.
Where do you call home? …where the heart is…which is usually at home.
What is the farthest you’ve been from home? Rio de Janeiro
What is your favorite aspect of “agency life”? It’s always been the people: diverse, social, engaged, fun loving with some of the most interesting issues imaginable.
I heart ________________ my wife and kids.
What is the best Halloween costume you’ve ever worn? Dressing as a one-percenter during the peak of the Occupy Movement.
Where do you get your news? Lisa Gonzales (who wouldn’t), Stephen Colbert, Armstrong & Getty and the SacBee.
You have a 10 minute speech to give at a high school. What is it about? Do what you want to do and not what others think you should do. And, make sure your 10-minute speech ends at 9 minutes 30 seconds.
If you were going to be stranded on an island with one fellow RSE-er, who would it be. You can choose whether or not to say why. I’ve been advised by HR to not answer this one.
What is the last movie that made you cry? Frozen. I cry at many movies.
One brand you can’t live without. Kettle Chips washed down with a Macallan (neat). I consider this one brand since they go together so well.
Who inspires you? Anyone who invents or achieves something beyond their dreams or what others say couldn’t be done.
What is your proudest moment? Seeing our kids achieve things they didn’t believe they could.
Never have I ever _______________ (or have you?) Jumped out of an airplane. I love planes landing on the ground with me inside.