Meet Will

TITLE
Media Relations Manager

WHAT WILL WISHES HIS TITLE WAS
Scribe in Residence

BACKGROUND
Started out as a newspaper reporter, switched to “the Dark Side” in ’98.

YEARS AT RSE
17

WORKS ON
JACO, SAFE, Disabled Vets Biz Alliance, Niello, Lyon Real Estate

FIRST ACCOUNT AT RSE
The Money Store, writing feature releases about SBA loan recipients to pitch as new business stories across the West Coast. One guy was starting a worm farm. That was fun.

MOST MEMORABLE PROJECT
Krispy Kreme Doughnuts back in the early oughts. I still can’t eat them, because I ate too many of them back in the day.

FIRST THING WILL NOTICES ABOUT PEOPLE
Sense of humor, non-judgy-ness.

MOST BIZARRE THING WILL HAS DONE FOR A CLIENT
Play a patient getting a physical check up for a Touro Med School promotional video, complete with answering doctor questions, on camera and with an audience, about back aches and high blood pressure—actual stuff.

IF MONEY WERE NO OBJECT WILL WOULD LIKE TO
Travel around the world by ship and train with my girlfriend Donna. Maybe spend a year as a hermit in the Alaskan Brooks Range, just to see if I could do it.

WILL’S HOME
Upper Land Park, the modest part where freeway noise is called “the poor man’s ocean.”

FURTHEST WILL HAS TRAVELED FROM HOME
Lately, just Portland, or Upper Owens River near Mono Lake a couple years ago. But I was raised in Spain as a Navy brat during the early 70s.

BEST THING ABOUT AGENCY LIFE
Same as my least favorite. Surprise! Drop Everything! But these things pass, we’ve either accomplished something against all odds, or at least come out of it with a good laugh. Also, I love brainstorm sessions.

WILL LOVES…
sleeping in on weekends and waking up with no housework needing to be done, the feeling of accomplishment that comes with delivering earned media results for clients, camaraderie with news people I meet about life in the media.

WILL GETS HIS NEWS FROM
Gawker, Bee, Cap Pub Radio, NYT online, etc., etc. Fox News for kicks.

WISDOM WILL WOULD GIVE TO HIGH SCHOOL TEENS
When you go to college, don’t major in what you think employers will want, but what you’re good at and enjoy learning about. Trust me, it won’t really make as much difference as you think and you’ll have a lot more fun.

WILL IS STRANDED ON A DESERT ISLAND, HE WOULD TAKE HIS FELLOW RSE COLLEAGUE…
Cathy Grewing, because she can make anything possible.

THE LAST MOVIE THAT MADE WILL CRY
Million Dollar Baby

A BRAND WILL CAN’T LIVE WITHOUT
At work, the fancy blue Pilot Vball Fine liqued ink pens, available only on request through Cathy. Red Bull, for busting through spells of mid-afternoon drowsiness. Jim Boys Tacos.

WILL IS INSPIRED BY
Timed out trying to answer that one.

WILL’S PROUDEST MOMENT
Yet to come, but many close contenders so far!

NEVER HAS WILL EVER
played hooky from work

Related Posts