The PRSA California Capital Chapter Influencer Awards have been handed out for another year and RSE proudly takes home three awards for its work with First 5 Sacramento, with two Influencer Awards of Excellence and an Influence Award of Merit.
In the media relations category, the Sac Healthy Baby media day effort earned an Influencer Award, putting to use some conventional PR efforts. With this event our PR team received media coverage from all four major local television stations, KFBK Radio, Capitol Public Radio, and topped it off with an above-the-fold piece in the Our Region section of the Sacramento Bee.
In addition to the media relations win, RSE received an Influencer Award in the audio visual category for a series of Sac Healthy Baby social media videos. The short, engaging videos focused on positive ways to get ready for baby – from healthy eating and exercising to preparing a bag for the hospital. (You can view them here!)
Though it may seem as though we enter these awards for the glitz and glam, Mehera May, RSE Associate Social Marketing Director says it best. “These awards recognize the team’s fantastic work, but the real incentive is playing a role in helping to reduce African American child deaths in Sacramento County. It’s about the difference we are able to make in the communities our clients serve.”
RSE also earned an Influence Award of Merit in the category of electronic/digital campaigns for our work on the Sac Healthy Baby website.