“Be Better” Campaign Wins Award

Runyon Saltzman, Inc. (RSE) has received a prestigious 2016 Videographer Award of Excellence for its English-language Champions for Change “Be Better” television advertising campaign created in partnership with and on behalf of the California Department of Public Health – Nutrition  Education Obesity Prevention Branch.

Purpose of the campaign is to empower multicultural low-income families to live life to the fullest by making daily small healthy changes that lead to healthy outcomes.

The Association of Marketing and Communications Professionals, a third-party evaluator of creative work done by marketing and communications professionals, judged the entries.

The Award of Excellence is the highest given in this national and international competition, which has been in existence for 20 years.

[RSE has been the agency of record for the NEOPB Champions for Change campaign since 2004.]

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