CalMHSA - Many Sides to My Story

The Each Mind Matters #ManySidesToMyStory TikTok campaign was launched in an effort to reach California’s youth population to reduce the stigma surrounding mental health. With this campaign we are encouraging people across TikTok and other social media channels to create a video that shares the many sides to their story or a video to show support for others who may be experiencing mental health challenges. Along with ads placed on TikTok, Instagram, YouTube and Snapchat, the campaign partnered with Disney+ star Sofia Wylie, as our campaign influencer, to create and share themed videos on her social media handles.

Pre-roll Video

5,389,033 impressions across various social media channels.


The videos that Sofia Wylie created in partnership with CalMHSA currently have 1,081,600 views, 211,900 likes, 2,894 comments and over 1,000 shares.

Tik Tok Videos