Sacramento COVID Relief

The City of Sacramento’s COVID relief campaign was launched to make all Sacramentans aware of the many resources and programs available to them as part of the City’s CARES Act funding. Tapping into our community engagement, communication, marketing and outreach expertise, RSE quickly mobilized to develop a campaign website, introduce a CBO stipend program and outreach toolkit, and launch a multi-lingual paid media campaign.

Social Media

In just 32 days, RSE developed and launched an integrated campaign effort.


The campaign was kicked off with a virtual town hall hosted by Mayor Darrell Steinberg and attended by 100+ community organizations.