All Smiles Welcome

In July 2018, Delta Dental became the dental benefit provider for CDPHP’s Medicaid members. CDPHP is a physician-founded, member-focused, and community-based not-for-profit health plan that offers affordable health insurance to members in 26 counties throughout New York State. Delta Dental enlisted RSE to design and execute a comprehensive outreach effort that informs members of the change to Delta Dental and motivates them to take advantage of the dental benefits available through their Medicaid plan. Delta Dental’s outreach representative attended events throughout CDPHP’s 26-county service area to meet one-on-one with members, provide referrals, and assist with making appointments. The goal for the efforts is to make relevant information easy for members to understand and to access so that they can make informed decisions about their or their child’s dental care; and, as a result of these efforts, All Smiles Welcome campaign messages have successfully reached members at home, online, in the community, and in care settings.


The campaign has reached members through a variety of communication channels including the website, direct mail and paid social media.


RSE also created informational materials for provider offices.