First 5 Fresno

Beautiful "Oops!" moments.

Another day. Another learning experience.

Finally, a science-backed reason to “not cry over spilled milk.” Studies show that 90% of a child’s brain develops by age five. And while most parents understand the significance of crawling, walking, and talking, they may not realize that some of the more frustrating or messy moments they experience with their little ones are also important developmental milestones that should be celebrated, rather than discouraged. First 5 Fresno tasked us with encouraging parents from all walks of life to not get upset over these “oopsie!” moments.

The social media launch achieved a reach of 272,598 people.