Unequal Birth

This First 5 Sacramento and Sacramento County Public Health campaign was created to raise the general public’s awareness of Black infant and maternal death disparities in Sacramento County and across the nation. The goal was to put real faces to the statistics to raise awareness and encourage people to start treating all women, men and their babies with the dignity and respect they deserve. The powerful photos bring an emotional response to alarming statistics.

Pre-roll Video

Designed, created and developed an entirely new website that launched with the campaign.


Over 1,000,000 impressions and 2,500 landing page views.