Sac City Unified School District

School. We’ve all been there. Some have been there, done that. Some, on the other hand, are still doing it (if that’s you, we’re always looking for interns fyi.) Anyways, Be Here is a campaign RSE created for the Sacramento City Unified School District to help inform parents and children about the importance of school attendance. Given the fact that missing two days of school a month is considered chronic absence, we decided the messaging behind this campaign needed to be inviting and positive with a more emotional approach. The idea was that attending school entails much more that hitting the books and pop-quizzes – the emotional aspect of bonding with teachers and building self-confidence is equally as important. The end result is an energetic, inviting, and edgy campaign that hopefully gives our audience just another perspective on why the importance of being at school every day goes beyond just books.