The Niello Company

For nearly 100 years, The Niello Company has been providing legendary automotive brands, exceptional service and personalized attention across the region. Consumers recognize and value the integrity, trust and loyalty The Niello Company brings to each and every transaction. This unique approach is what separates Niello from every other car dealership.RSE has partnered with The Niello Company since 2009, providing media planning and buying, creative, public relations and distinct marketing strategies not only for the main Niello brand, but also across it’s many dealerships. With different and varied campaigns structured around the goals of the company, each piece of creative is designed to support everything from the sale of new vehicles to the continued growth of pre-owned sales to creating new social connections with the Niello brand.The Niello Company has been a valued client and true partner in supporting work that truly stands out in a crowded automotive landscape.


Haute “Car”ture, a campaign to inspire the image-conscious consumer at the Roseville Galleria Mall.


Niello pre-owned campaign

Niello Pre-Owned Select

Audiences are familiar with the legendary new brands Niello offers, but were less informed about the selection of available pre-owned cars. The Niello Pre-Owned Select campaign focuses on communicating the service, expertise and commitment that come standard with every vehicle Niello offers, including it’s pre-owned cars. In fact, it’s pre-owned car buying. Perfected.